ServicesBrand
Brand Identity System
The whole identity, decided once and written down: the mark, the type, the colour, and the rules that stop it drifting a year from now.
Starting price
R 48 500
per project, scope adjusted on the quote
Typical timeline
Eight to ten weeks
01What you get
- 01A written position, one page, agreed before anything is drawn
- 02Two directions developed far enough apart to be a real choice
- 03Primary and secondary lockups, drawn as geometry rather than set as type
- 04Full colour system with measured contrast, and a type scale
- 05Application across the ten things you will actually use
- 06Master artwork in every format a printer or developer will ask for
02What we need from you
Someone who can approve, in the room at each of the three reviews
Whatever exists today, including the parts you dislike
An honest list of the competitors you are compared against
About brand
Deciding what the company is, and drawing the thing that says so. This is where a project should start, and it is the work that makes everything after it cheaper.
03Where we have done this
4 projects used it
Kgosi Roastery
Six single origin coffees, one shelf, and eleven competitors within arm's reach. We built a system where the roast is legible at two metres and the name is legible at ten.
Marula Capital
A fifteen year old advisory firm with two billion under management and a website that looked like a side project. We rebuilt the identity around the one thing the competition could not copy: the track record.
Keyes Art Foundation
A gallery identity has one job that most gallery identities get wrong: to disappear behind the work on the wall and reappear on the invitation. Ours is a typeface, a grid, and almost nothing else.
