Latest / Strategy / 6 min
A brand is a decision, not a look
Most rebrands fail in the meeting, not the studio. If nobody has decided what the company is, no amount of drawing will settle it.
Bonolo Mathabela / 14 July 2026
Journal / 6 entries
Arguments we would rather have once.
Most of what is here started as something we found ourselves saying in a first meeting for the fourth time. Writing it down is cheaper than repeating it, and it lets you disagree with us before you hire us.
2 June 2026
Pricing creative work without flinching
We publish a catalogue and quote fixed prices before starting. Here is why hourly billing is a bad deal for both sides.
The studio / Bonolo Mathabela / 7 min
21 April 2026
The case for one typeface
Our own identity is two colours and one family. Not because we ran out of ideas, but because we could not defend the third thing.
Craft / Angel Maile / 5 min
10 February 2026
Why we build the sites we design
Handing a design file to a developer you have never met is where most website projects lose their quality. So we stopped doing it.
Digital / Bonolo Mathabela / 6 min
18 November 2025
Briefs that get better work out of us
The difference between a good project and a painful one is usually decided before the first meeting ends. Four things to bring.
Working together / Angel Maile / 5 min
30 September 2025
Ink, paper, and the discipline of two colours
Every tone in our system is a literal blend of the only two colours we own. Here is why a palette built that way cannot drift.
Craft / Angel Maile / 5 min
